Target Audience

Our target audience is very similar Halsey's in terms of age and gender. Which means that we are aiming our music product towards 16 - 25 year olds, specifically females.

Because we are in the electropop genre, our audience is more likely to be niche as this is a debut album for an upcoming artist, and it's not targeting multiple genres.

Due to our artist being a young adult, this would make her an influential figure for the younger side of our audience, so we will have to make sure she's relatable for her entire audience.