Target Audience: Album Name

After we came up with a list of nine possible album names, we decided to run it past a small group of our target audience.

Just like our focus group for our artist name we did the same sort of result collection in the form of a tally chart.

Above are the results for said research group, as you can see their favourite album name was Shadows and Monsters which fits with out artist's image. As well as a close link to Halsey's Badlands, as it reflected the state of mind she was in. We wanted our artist to reflect a very close image to Halsey, so this title chosen by our audience fits that state of mind idea.