Target Audience: Font Style

The above results show that the focus group's preferred font is Braggadocio which was our preferred font for the logo / artist name. However the second most popular was Stencil, showing that clearly there is a theme of the unjoined, bold lettering.

Jockey One was clearly the least liked font, many of our target audience said that it was boring and didn't really fit our genre.

DIN Neuzeit Grotesk and Helvectia Bold weren't popular either, the lettering was too slim and didn't look as bold as some of the others.